CHOOSE FRANCE - COSMETICS
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For a long time, men were not the target of cosmetic brands and products. Indeed, cosmetics and skincare were considered as a woman thing, too feminine to be done by a man. The only product acceptable were the aftershave which were most of the time composed of alcohol, and therefore very irritating for the skin. However, for several years now, more and more men's beauty products are appearing on the shelves and men are looking for skincare products. Today, men are not only using the old aftershave, but they are asking for good products, to take care of their skin, their beard and mustache, their hair, just like women. Therefore they need to have access to a large range of different products with different aims according to the skin and hair types,…
Some skins need clean and gentle products such as oil, an ideal solution for sensitive men’s skin. Oils are often seen as something only usable in cooking but they are an excellent product for nourishing the skin and hair, especially vegetable oils. They can also be used for beards, nourishing and protecting the beard but also to increase and accelerate their growth. Indeed, beards are like hair and need to be taken care of on the same level. But before nourishing the skin, the beard and the hair, men need to clean them. To do that, several options are possible. The French men cosmetics brand « L'atelier shelter » which is specialized in natural cosmetics have developed a foaming cleanser, formulated for normal to long beards, the product will clean and freshen the beard without the need of adding water, which is very useful when you are not at home and need a clean. This French men's cosmetics brand has also developed quality cosmetics for men, including soap, balm for men to take good care of them. Many other French men cosmetics have emerged in the past few years, with the creation of organic products.